Shiseido engaged our team to highlight their 150-year-old heritage and the pivotal role diversity has played in their global prominence.

In our pursuit of crafting a compelling thought leadership piece for Shiseido's management, we embarked on a mission to visually engage our audience at every turn. Central to this endeavor was our decision to enlist the expertise of a professional photographer. Tasked with capturing the essence and dynamism of Shiseido's executives, our photographer ventured into the heart of Shiseido's headquarters, as well as a key location in the United States.

By collaborating closely with Shiseido's executives and our skilled photographer, we curated a captivating collection of images that intimately showcased the personalities and professionalism of the individuals behind the brand. These photographs not only served as visual anchors for our narrative but also imbued the piece with a sense of authenticity and credibility.

Complementing the striking visuals was our deliberate design approach, characterized by sleek minimalism and refined aesthetics. Through the strategic use of a serif font and subtle brand color accents, we aimed to create a visual language that echoed Shiseido's distinguished heritage and global stature.

Additionally, we undertook the task of translating the content into Japanese, necessitating a streamlined text structure for ease of comprehension.

The outcome was a captivating piece that captivated our WSJ audience, boasting above-average dwell time and engagement metrics following their transition from WSJ.com to our platform.