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Samsung
Samsung
Samsung
Samsung
Samsung
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problem
In our continuous fifth-year collaboration with Samsung, we've navigated challenges inherent to the approval process for designs and finished products. The meticulous review procedures common to many clients have occasionally created bottlenecks in our design and development workflow, placing pressure on our teams due to tight timelines. Additionally, the need for flexible website structures to seamlessly integrate last-minute content additions, a common occurrence in client revisions, became evident.
solution
To address these issues, we devised a new approach leveraging modular design and prototyping. By presenting prototypes for approval early in the process, Samsung gained insight into the website's structure and content placeholders, facilitating smoother content integration. Utilizing predefined content modules ensured that new additions wouldn't compromise the website's integrity.
problem
In our continuous fifth-year collaboration with Samsung, we've navigated challenges inherent to the approval process for designs and finished products. The meticulous review procedures common to many clients have occasionally created bottlenecks in our design and development workflow, placing pressure on our teams due to tight timelines. Additionally, the need for flexible website structures to seamlessly integrate last-minute content additions, a common occurrence in client revisions, became evident.
solution
To address these issues, we devised a new approach leveraging modular design and prototyping. By presenting prototypes for approval early in the process, Samsung gained insight into the website's structure and content placeholders, facilitating smoother content integration. Utilizing predefined content modules ensured that new additions wouldn't compromise the website's integrity.
problem
In our continuous fifth-year collaboration with Samsung, we've navigated challenges inherent to the approval process for designs and finished products. The meticulous review procedures common to many clients have occasionally created bottlenecks in our design and development workflow, placing pressure on our teams due to tight timelines. Additionally, the need for flexible website structures to seamlessly integrate last-minute content additions, a common occurrence in client revisions, became evident.
solution
To address these issues, we devised a new approach leveraging modular design and prototyping. By presenting prototypes for approval early in the process, Samsung gained insight into the website's structure and content placeholders, facilitating smoother content integration. Utilizing predefined content modules ensured that new additions wouldn't compromise the website's integrity.
problem
In our continuous fifth-year collaboration with Samsung, we've navigated challenges inherent to the approval process for designs and finished products. The meticulous review procedures common to many clients have occasionally created bottlenecks in our design and development workflow, placing pressure on our teams due to tight timelines. Additionally, the need for flexible website structures to seamlessly integrate last-minute content additions, a common occurrence in client revisions, became evident.
solution
To address these issues, we devised a new approach leveraging modular design and prototyping. By presenting prototypes for approval early in the process, Samsung gained insight into the website's structure and content placeholders, facilitating smoother content integration. Utilizing predefined content modules ensured that new additions wouldn't compromise the website's integrity.
problem
In our continuous fifth-year collaboration with Samsung, we've navigated challenges inherent to the approval process for designs and finished products. The meticulous review procedures common to many clients have occasionally created bottlenecks in our design and development workflow, placing pressure on our teams due to tight timelines. Additionally, the need for flexible website structures to seamlessly integrate last-minute content additions, a common occurrence in client revisions, became evident.
solution
To address these issues, we devised a new approach leveraging modular design and prototyping. By presenting prototypes for approval early in the process, Samsung gained insight into the website's structure and content placeholders, facilitating smoother content integration. Utilizing predefined content modules ensured that new additions wouldn't compromise the website's integrity.
Having worked with Samsung for several years, we have a better understanding on what to expect and work with them. Despite having a very different content expectation each year, we realize it's all about expecting the unexpected.
The past experiences has always been a linear scroll approach, and users rarely scroll to the end of the page. this year, we have proposed to more click-oriented approach (on desktop) for a higher completion rate. Despite that approach, we sill need to downgrade the experience on mobile as it's still mainly a scroll-oriented platform. Despite the difficulty in approaching both platforms, we have successfully delivered the content in 2 different platforms.
We eventually came up with 3 different modules:
1) Interactive Infographic module (with 2 variations)
2) Video module
3) Photo Gallery module
The adoption of a modular approach provided a robust framework that meticulously defined the expectations and capabilities of both parties involved, establishing clear parameters within which our collaboration thrived. This structured foundation not only facilitated effective communication but also ensured a seamless alignment between our deliverables and Samsung's objectives, fostering a cohesive partnership marked by mutual understanding and shared goals.
Furthermore, the modular approach instilled a disciplined methodology where each section of the text was meticulously structured to culminate in a designated featured segment. This deliberate organization not only upheld consistency and coherence throughout the content but also served as a guiding beacon for our editorial team. Armed with predefined sections, our team navigated their workflow with precision, maintaining narrative flow while adhering to Samsung's specifications with unwavering accuracy.
Expecting the Unexpected
Despite our meticulous preparation of the module ahead of time, unexpected requests arose, highlighting the importance of being adaptable in dynamic project environments. For instance, instead of a conventional photo gallery, we found ourselves needing to create a video gallery. Additionally, we had to accommodate a slightly different infographic structure towards the project's conclusion. This experience reinforced the necessity of anticipating unforeseen circumstances and remaining agile in our approach.
By embracing this modular framework, we not only optimized our workflow efficiency but also elevated the quality of our output. This disciplined approach empowered us to consistently deliver high-caliber content that not only met our stringent standards but also exceeded Samsung's expectations. In essence, the modular approach served as a cornerstone of our collaboration, fostering a culture of excellence and innovation that propelled our partnership to new heights of success.
A modular approach in action for article #3:
year
2023
timeframe
30 days
role
Design & Dev lead
responsibilities
Visual Design Prototyping QA
Having worked with Samsung for several years, we have a better understanding on what to expect and work with them. Despite having a very different content expectation each year, we realize it's all about expecting the unexpected.
The past experiences has always been a linear scroll approach, and users rarely scroll to the end of the page. this year, we have proposed to more click-oriented approach (on desktop) for a higher completion rate. Despite that approach, we sill need to downgrade the experience on mobile as it's still mainly a scroll-oriented platform. Despite the difficulty in approaching both platforms, we have successfully delivered the content in 2 different platforms.
We eventually came up with 3 different modules:
1) Interactive Infographic module (with 2 variations)
2) Video module
3) Photo Gallery module
The adoption of a modular approach provided a robust framework that meticulously defined the expectations and capabilities of both parties involved, establishing clear parameters within which our collaboration thrived. This structured foundation not only facilitated effective communication but also ensured a seamless alignment between our deliverables and Samsung's objectives, fostering a cohesive partnership marked by mutual understanding and shared goals.
Furthermore, the modular approach instilled a disciplined methodology where each section of the text was meticulously structured to culminate in a designated featured segment. This deliberate organization not only upheld consistency and coherence throughout the content but also served as a guiding beacon for our editorial team. Armed with predefined sections, our team navigated their workflow with precision, maintaining narrative flow while adhering to Samsung's specifications with unwavering accuracy.
Expecting the Unexpected
Despite our meticulous preparation of the module ahead of time, unexpected requests arose, highlighting the importance of being adaptable in dynamic project environments. For instance, instead of a conventional photo gallery, we found ourselves needing to create a video gallery. Additionally, we had to accommodate a slightly different infographic structure towards the project's conclusion. This experience reinforced the necessity of anticipating unforeseen circumstances and remaining agile in our approach.
By embracing this modular framework, we not only optimized our workflow efficiency but also elevated the quality of our output. This disciplined approach empowered us to consistently deliver high-caliber content that not only met our stringent standards but also exceeded Samsung's expectations. In essence, the modular approach served as a cornerstone of our collaboration, fostering a culture of excellence and innovation that propelled our partnership to new heights of success.
A modular approach in action for article #3:
year
2023
timeframe
30 days
role
Design & Dev lead
responsibilities
Visual Design Prototyping QA
Having worked with Samsung for several years, we have a better understanding on what to expect and work with them. Despite having a very different content expectation each year, we realize it's all about expecting the unexpected.
The past experiences has always been a linear scroll approach, and users rarely scroll to the end of the page. this year, we have proposed to more click-oriented approach (on desktop) for a higher completion rate. Despite that approach, we sill need to downgrade the experience on mobile as it's still mainly a scroll-oriented platform. Despite the difficulty in approaching both platforms, we have successfully delivered the content in 2 different platforms.
We eventually came up with 3 different modules:
1) Interactive Infographic module (with 2 variations)
2) Video module
3) Photo Gallery module
The adoption of a modular approach provided a robust framework that meticulously defined the expectations and capabilities of both parties involved, establishing clear parameters within which our collaboration thrived. This structured foundation not only facilitated effective communication but also ensured a seamless alignment between our deliverables and Samsung's objectives, fostering a cohesive partnership marked by mutual understanding and shared goals.
Furthermore, the modular approach instilled a disciplined methodology where each section of the text was meticulously structured to culminate in a designated featured segment. This deliberate organization not only upheld consistency and coherence throughout the content but also served as a guiding beacon for our editorial team. Armed with predefined sections, our team navigated their workflow with precision, maintaining narrative flow while adhering to Samsung's specifications with unwavering accuracy.
Expecting the Unexpected
Despite our meticulous preparation of the module ahead of time, unexpected requests arose, highlighting the importance of being adaptable in dynamic project environments. For instance, instead of a conventional photo gallery, we found ourselves needing to create a video gallery. Additionally, we had to accommodate a slightly different infographic structure towards the project's conclusion. This experience reinforced the necessity of anticipating unforeseen circumstances and remaining agile in our approach.
By embracing this modular framework, we not only optimized our workflow efficiency but also elevated the quality of our output. This disciplined approach empowered us to consistently deliver high-caliber content that not only met our stringent standards but also exceeded Samsung's expectations. In essence, the modular approach served as a cornerstone of our collaboration, fostering a culture of excellence and innovation that propelled our partnership to new heights of success.
A modular approach in action for article #3:
year
2023
timeframe
30 days
role
Design & Dev lead
responsibilities
Visual Design Prototyping QA
Having worked with Samsung for several years, we have a better understanding on what to expect and work with them. Despite having a very different content expectation each year, we realize it's all about expecting the unexpected.
The past experiences has always been a linear scroll approach, and users rarely scroll to the end of the page. this year, we have proposed to more click-oriented approach (on desktop) for a higher completion rate. Despite that approach, we sill need to downgrade the experience on mobile as it's still mainly a scroll-oriented platform. Despite the difficulty in approaching both platforms, we have successfully delivered the content in 2 different platforms.
We eventually came up with 3 different modules:
1) Interactive Infographic module (with 2 variations)
2) Video module
3) Photo Gallery module
The adoption of a modular approach provided a robust framework that meticulously defined the expectations and capabilities of both parties involved, establishing clear parameters within which our collaboration thrived. This structured foundation not only facilitated effective communication but also ensured a seamless alignment between our deliverables and Samsung's objectives, fostering a cohesive partnership marked by mutual understanding and shared goals.
Furthermore, the modular approach instilled a disciplined methodology where each section of the text was meticulously structured to culminate in a designated featured segment. This deliberate organization not only upheld consistency and coherence throughout the content but also served as a guiding beacon for our editorial team. Armed with predefined sections, our team navigated their workflow with precision, maintaining narrative flow while adhering to Samsung's specifications with unwavering accuracy.
Expecting the Unexpected
Despite our meticulous preparation of the module ahead of time, unexpected requests arose, highlighting the importance of being adaptable in dynamic project environments. For instance, instead of a conventional photo gallery, we found ourselves needing to create a video gallery. Additionally, we had to accommodate a slightly different infographic structure towards the project's conclusion. This experience reinforced the necessity of anticipating unforeseen circumstances and remaining agile in our approach.
By embracing this modular framework, we not only optimized our workflow efficiency but also elevated the quality of our output. This disciplined approach empowered us to consistently deliver high-caliber content that not only met our stringent standards but also exceeded Samsung's expectations. In essence, the modular approach served as a cornerstone of our collaboration, fostering a culture of excellence and innovation that propelled our partnership to new heights of success.
A modular approach in action for article #3:
year
2023
timeframe
30 days
role
Design & Dev lead
responsibilities
Visual Design Prototyping QA
Having worked with Samsung for several years, we have a better understanding on what to expect and work with them. Despite having a very different content expectation each year, we realize it's all about expecting the unexpected.
The past experiences has always been a linear scroll approach, and users rarely scroll to the end of the page. this year, we have proposed to more click-oriented approach (on desktop) for a higher completion rate. Despite that approach, we sill need to downgrade the experience on mobile as it's still mainly a scroll-oriented platform. Despite the difficulty in approaching both platforms, we have successfully delivered the content in 2 different platforms.
We eventually came up with 3 different modules:
1) Interactive Infographic module (with 2 variations)
2) Video module
3) Photo Gallery module
The adoption of a modular approach provided a robust framework that meticulously defined the expectations and capabilities of both parties involved, establishing clear parameters within which our collaboration thrived. This structured foundation not only facilitated effective communication but also ensured a seamless alignment between our deliverables and Samsung's objectives, fostering a cohesive partnership marked by mutual understanding and shared goals.
Furthermore, the modular approach instilled a disciplined methodology where each section of the text was meticulously structured to culminate in a designated featured segment. This deliberate organization not only upheld consistency and coherence throughout the content but also served as a guiding beacon for our editorial team. Armed with predefined sections, our team navigated their workflow with precision, maintaining narrative flow while adhering to Samsung's specifications with unwavering accuracy.
Expecting the Unexpected
Despite our meticulous preparation of the module ahead of time, unexpected requests arose, highlighting the importance of being adaptable in dynamic project environments. For instance, instead of a conventional photo gallery, we found ourselves needing to create a video gallery. Additionally, we had to accommodate a slightly different infographic structure towards the project's conclusion. This experience reinforced the necessity of anticipating unforeseen circumstances and remaining agile in our approach.
By embracing this modular framework, we not only optimized our workflow efficiency but also elevated the quality of our output. This disciplined approach empowered us to consistently deliver high-caliber content that not only met our stringent standards but also exceeded Samsung's expectations. In essence, the modular approach served as a cornerstone of our collaboration, fostering a culture of excellence and innovation that propelled our partnership to new heights of success.
A modular approach in action for article #3:
year
2023
timeframe
30 days
role
Design & Dev lead
responsibilities
Visual Design Prototyping QA
takeaways
Enhanced Client Satisfaction
By establishing clear expectations and alignment early in the project through the modular approach, we fostered a sense of collaboration and mutual understanding. This proactive approach resulted in a happier client and production team, with reduced friction and smoother communication throughout the project lifecycle.
Increased Efficiency
The implementation of the modular approach led to a significant reduction in design time and smoother client approvals. By structuring the workflow with predefined modules, we achieved a nearly 30% decrease in production time. This efficiency gain not only accelerated project timelines but also enhanced overall productivity and resource utilization.
Improved Collaboration
The modular approach facilitated smoother approvals and minimized revisions, fostering a collaborative environment where all parties were aligned from the outset. This alignment not only streamlined decision-making but also enabled greater flexibility and agility in responding to client feedback and evolving project requirements.
takeaways
Enhanced Client Satisfaction
By establishing clear expectations and alignment early in the project through the modular approach, we fostered a sense of collaboration and mutual understanding. This proactive approach resulted in a happier client and production team, with reduced friction and smoother communication throughout the project lifecycle.
Increased Efficiency
The implementation of the modular approach led to a significant reduction in design time and smoother client approvals. By structuring the workflow with predefined modules, we achieved a nearly 30% decrease in production time. This efficiency gain not only accelerated project timelines but also enhanced overall productivity and resource utilization.
Improved Collaboration
The modular approach facilitated smoother approvals and minimized revisions, fostering a collaborative environment where all parties were aligned from the outset. This alignment not only streamlined decision-making but also enabled greater flexibility and agility in responding to client feedback and evolving project requirements.
takeaways
Enhanced Client Satisfaction
By establishing clear expectations and alignment early in the project through the modular approach, we fostered a sense of collaboration and mutual understanding. This proactive approach resulted in a happier client and production team, with reduced friction and smoother communication throughout the project lifecycle.
Increased Efficiency
The implementation of the modular approach led to a significant reduction in design time and smoother client approvals. By structuring the workflow with predefined modules, we achieved a nearly 30% decrease in production time. This efficiency gain not only accelerated project timelines but also enhanced overall productivity and resource utilization.
Improved Collaboration
The modular approach facilitated smoother approvals and minimized revisions, fostering a collaborative environment where all parties were aligned from the outset. This alignment not only streamlined decision-making but also enabled greater flexibility and agility in responding to client feedback and evolving project requirements.
takeaways
Enhanced Client Satisfaction
By establishing clear expectations and alignment early in the project through the modular approach, we fostered a sense of collaboration and mutual understanding. This proactive approach resulted in a happier client and production team, with reduced friction and smoother communication throughout the project lifecycle.
Increased Efficiency
The implementation of the modular approach led to a significant reduction in design time and smoother client approvals. By structuring the workflow with predefined modules, we achieved a nearly 30% decrease in production time. This efficiency gain not only accelerated project timelines but also enhanced overall productivity and resource utilization.
Improved Collaboration
The modular approach facilitated smoother approvals and minimized revisions, fostering a collaborative environment where all parties were aligned from the outset. This alignment not only streamlined decision-making but also enabled greater flexibility and agility in responding to client feedback and evolving project requirements.
takeaways
Enhanced Client Satisfaction
By establishing clear expectations and alignment early in the project through the modular approach, we fostered a sense of collaboration and mutual understanding. This proactive approach resulted in a happier client and production team, with reduced friction and smoother communication throughout the project lifecycle.
Increased Efficiency
The implementation of the modular approach led to a significant reduction in design time and smoother client approvals. By structuring the workflow with predefined modules, we achieved a nearly 30% decrease in production time. This efficiency gain not only accelerated project timelines but also enhanced overall productivity and resource utilization.
Improved Collaboration
The modular approach facilitated smoother approvals and minimized revisions, fostering a collaborative environment where all parties were aligned from the outset. This alignment not only streamlined decision-making but also enabled greater flexibility and agility in responding to client feedback and evolving project requirements.
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An accompanying print featuring excerpts from our WSJ campaign, showcased in the WSJ magazine.
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An accompanying print featuring excerpts from our WSJ campaign, showcased in the WSJ magazine.
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An accompanying print featuring excerpts from our WSJ campaign, showcased in the WSJ magazine.
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An accompanying print featuring excerpts from our WSJ campaign, showcased in the WSJ magazine.
01
An accompanying print featuring excerpts from our WSJ campaign, showcased in the WSJ magazine.
02
Featured banners directing users from WSJ.com to the campaign site.
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Featured banners directing users from WSJ.com to the campaign site.
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Featured banners directing users from WSJ.com to the campaign site.
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Featured banners directing users from WSJ.com to the campaign site.
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Featured banners directing users from WSJ.com to the campaign site.
see also
see also
see also
see also
see also