Cathay Cargo approached us for content creation aligned with their rebranding efforts. Our solution? An innovative guided interactive scroll, designed to seamlessly introduce their cargo services.

What appeared deceptively simple at the outset revealed itself as a complex and labor-intensive endeavor during implementation. Balancing the intricacies of this project became especially demanding as we juggled the management of four distinct articles. Each element demanded meticulous attention, requiring us to painstakingly input axis coordinates and meticulously chart the trajectory of plane icons for every individual piece. This process, while time-consuming, was crucial to ensuring the seamless execution of our vision across the entirety of the project.

We meticulously strategized the layouts for all four articles well in advance, allowing us to proactively initiate the development work prior to the arrival of accompanying editorial content and photographs. This foresight enabled us to lay the groundwork for the development process, ensuring that once the editorial assets were provided, we could seamlessly integrate them into the pre-planned layouts. By front-loading this preparatory work, we optimized efficiency and minimized potential delays in the project timeline.